SWEETS FOR A CAUSE
Vedder's founder, Ashley Vedder, wanted to create something magical that would cater to dietary needs with a healthy vegan dessert option. Simultaneously, ice cream sales help the medical needs of others with a means of giving back.
Vedder's husband, Justin, was diagnosed with young-onset Parkinson's at the age of 37. At the time, Ashley was 8 months pregnant with their third child. This curveball has been no match to the Vedders. As Justin's condition began to progress over the years, Ashley was absolutely determined to not only support her family with another endeavor, but also dedicate it to Parkinson's research. A portion of sales goes directly to the Michael J. Fox Foundation. You can also donate here.